Suggested products

When choosing which products to advertise, it’s beneficial to add your suggested products to a campaign. Products that we suggest from your catalog have the highest chance of being clicked if advertised and help to engage customers.

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We use machine-learning models to identify products with a high likelihood of being clicked if advertised. We create this prediction based on the information that customers can view about your product, such as the description, imagery, and shopper reviews.

Select suggested products

You can identify suggested products by a gray Suggested label when searching for products to add to your campaign or by going to the Suggested tab. This tab filters your catalog to show only products that have the highest chance of being clicked if advertised.

Note: Suggested products is available for sellers and vendors creating Sponsored Products campaigns. When choosing which products to advertise, it’s beneficial to add your suggested products to a campaign.

To help increase the chance of your advertised products getting clicks, learn more about how to Improve your advertised product listings.