Campaign management

Campaigns group your ads by their advertising budgets and dates. To run an ad with Amazon, you must create a campaign.

Campaigns group your ads by their advertising budgets and dates. To run an ad , you must create a campaign.

You can create a campaign for a specific line of products, for a specific timeframe, or for any other theme that helps you manage your ads. Each campaign contains 1 ad type and aligns with the main goal you want to achieve, such as sales or brand awareness.

To get started, go to the campaign manager and click Create a campaign.

For information about creating specific campaign types, visit:

Create a Sponsored Products campaign
Create a Sponsored Brands campaign
Create a Sponsored Display campaign

Additional resources

Amazon Ads Academy: Learn the fundamentals of sponsored ads

In this learning path, you’ll learn how to use sponsored ads effectively including setting up bidding, budgeting, and targeting. You'll also learn to set up your first campaign, ensure your ads meet Amazon Ads' core policies, and check that your products are retail ready.

Enroll now

You can create a campaign for a specific line of products, for a specific timeframe, or for any other theme that helps you manage your ads.

To get started, go to the campaign manager and click Create a campaign.

For information about creating specific campaign types, visit:

Create a Sponsored Products campaign