Amazon

Manage your brand and products

Manage your brand and products

Learn how to submit products for approval and remove misclassified products from your brand.

If you’ve registered your brand through Brand Registry, you can review your brand products and request to have products added or removed. Once your changes are approved, you’ll see your brand products updated.

Access your brands


  1. From the ads console, in the left menu, click Administration Icon Administration.
  2. Select Access and settings, then click Brands.
    1. If you haven’t added yet, click Add Brand and search for your brand.
    2. If you’ve already added your brand and wish to update it, select the brand to review the listed products to ensure accuracy.

      You can download this list as an Excel file for easier review. If an incorrect brand has been listed, you can request to remove it and then request to add the correct brand.

Add products to your brand

Manage your brand-to-product mapping


  1. From Brands, select or enter the name of the brand you wish to manage. You’ll see a list of products related to your brand.
  2. Click Add Products.
  3. Find the product you want to add. You can search the product by name or by entering the ASIN. You may add up to 100 ASINs, separated by commas / “,”.
  4. Next to the products you wish to add, click Add, then select Submit for approval.

Remove products from your brand

Manage your brand-to-product mapping


  1. From Brands, select or enter the name of the brand you wish to manage. You’ll see a list of products related to your brand.
  2. Check the box next to the product(s) you want to remove.
  3. Click Remove, then select Request removal.

New ASINs require 4-7 days for approval. Once approved, historical data is automatically restated for the previous 28 days, with corrections processed over a 3-week period. You can add new products to existing campaigns at any time.

Learn about brand-to-product mapping.