Directory listing requirements | Amazon Ads Support Center

Directory listing requirements

Directory listing requirements

The partner directory allows advertisers to search for partners to work with.

Partner directory listing requirements

Your partner directory listing must comply with the Partner Network Terms & Conditions and Amazon Ads marketing guidelines, as well as the quality guidelines for the directory listing description text.

When publishing your listing, please provide accurate, up-to-date information to describe your business and adhere to the Partner Network Terms & Conditions and Amazon Ads marketing guidelines.

Required information for your listing:

  • Company name
  • Approved company description
  • Valid website
  • Valid contact URL
  • Minimum monthly budget
  • Amazon marketplaces your company supports
  • Approved company logo
  • Amazon Ads services offered
  • Amazon Ads products supported
  • Languages your company supports
  • Office location (Company headquartered)

Optional information for your listing:

Quality guidelines for the directory listing description text:

  • No spelling and grammar mistakes
  • No unnecessary capitalization
  • No bullet points
  • No promotional text (special offers, which are allowed on website but not in the description)
  • No contact details
  • No hyperlinks
  • No callouts about certifications
  • No extensive usage of English terms in non-English text. It's okay to use an English term here or there, but we want to ensure that a large amount of the text is in the localized language listing.
  • No Amazon trademarks, variations thereof, or Amazon specific terms. Please view the non-exhaustive list of Amazon Trademarks for reference.

    Questions about your listings

    1. How to generate a printable version of your directory listing?
      1. Navigate to the Manage directory listing page.
      2. Confirm your directory profile including company description, company logo, and company details are approved.
      3. Locate the Marketing card within the options.
      4. Select which language to generate the PDF.
        Note: The list of languages will depend on which language you have published your directory profile in.
      5. Click Generate.
        Note: It may take up to 30 seconds for the PDF version to generate.
    2. Where does the QR code in the generated PDF lead to?

      The QR code in the generated PDF hyperlinks to a partner’s directory profile, specifically the ‘Contact partner’ lead form page.

    3. If you make changes to your directory profile, will these be reflected immediately in the PDF you generate?

      No, please allow for at least 15 minutes before changes to your directory profile are reflected in the generated PDF.

Requirements for logo submissions:

  • Your logo dimensions must be at least 400-pixel width and height, be 10MB or smaller, in PNG or JPEG format, and on a white or transparent background.
  • The submitted logo must match the logo on your website.
  • The information on the logo must comply with our Amazon Ads marketing guidelines.

Submit a translated listing

You can submit translated text in multiple languages by selecting Translations in the directory listings tab. All copy must be pre-translated in the language you want to include before submitting. When you submit your directory listing in a translated language, your translated listing will only be seen when a prospective client is viewing the partner directory in that language.

The languages we support are:

  • Arabic
  • Chinese
  • Dutch
  • English
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Polish
  • Portuguese
  • Spanish
  • Swedish
  • Turkish

Learn what to do if your partner directory listing was denied.

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