Choose which products to advertise

For your campaigns, it’s a good idea to start with one or just a handful of well-performing products.

We recommend choosing products that:

• belong in the same category, use similar keywords, and/or have similar price points.
• have at least a four-star rating.
• have product detail pages enriched with high-quality or A+ brand content, if available.
• are in stock. The more ASINs you have, the less likely that your campaign will pause due to your ASIN being out-of-stock.

This approach will be useful later when reviewing your campaign performance in the campaign manager.

All advertising content must be appropriate for a general audience and/or for the type of placement in which it will be displayed. As the advertiser, it’s your responsibility to ensure that your ads comply with all applicable laws, rules, regulations, and industry standards in each geographical area where the advertisements may appear. Learn more about Amazon Ads Guidelines and Acceptance Policies.

For sellers:

Sellers creating Sponsored Products campaigns can also use the suggested sort option in the product selector when choosing products to add to your campaign. We’ll filter your catalog to select products that have the highest chance of being clicked. We’ll then order them for you, with products most likely to engage customers at the top of the list.

Know the audience for your products

Getting familiar with the audience for your products can help you to select the right settings for your advertising campaign. Check our Audiences Help page to learn about the audiences that you can apply to your campaigns.

You can use the Cross-channel planner to view insights into the audience sizes at each stage of the purchase journey for your products. These insights help you evaluate the opportunity available for customers researching your brand, those who are considering competitive products, and those who are not yet aware of your brand category.