The attributed purchases report provides insight into the specific products sold and attributed to your campaigns.

Available for: sellers and vendors running Sponsored Brands campaigns.

The products on this report are directly promoted by your campaign, on your landing page, or they’re indirectly attributed via the brand halo through brands from ASINs on your landing page. This report isn’t available for campaigns that include book ASINs.

This report can help you understand:

• Top selling vs least selling attributed products - identify the top-selling products attributed to your campaigns. You can use this data to optimize the campaigns by focusing on the top products or similar ones.
• Attribution breakdown - you’ll get visibility into promoted and halo attribution. This data can help you understand the influence that branded ads have beyond the promoted products, and measure how well campaigns drive sales across a brand’s entire catalog.
• Percentage of New-to-brand purchases at the products grain - you’ll be able to see for a particular product, how much of its sales were purchased by new-to-brand customers. With this data, you can learn which products in your catalog attract new customers, and focus marketing efforts in those, to grow your audience. Note, this isn’t available for book advertisers.
• Attributed purchases trends over time - you'll be able to generate the report for the last 2 years, in a daily grain or aggregated level. This data can help you analyze attribution trends over time and for particular products.

For brands-products association updates, click Access and settings, and then click Brands to access the brand-aid UI.

The attributed purchases report has 2 time units available: summary or daily. The lookback window for this report is 5 years.

Report column definitions

Column name	Account type	Definition
14 Day % of Orders New-to-brand		The number of orders driven by new-to-brand customers out of the total sales of the product, at the product level for the first time.
14 Day % of Sales New-to-brand		The total sales driven by new-to-brand customers out of the total sales of the product, at the product level for the first time.
14 Day % of Units New-to-brand		The number of units driven by new-to-brand customers out of the total sales of the product, at the product level for the first time.
14 Day New-to-brand Orders (#)		The number of orders driven by new-to-brand customers at the product level for the first time.
14 Day New-to-brand Sales		The total sales driven by new-to-brand customers at the product level for the first time.
14 Day New-to-brand Units (#)		The number of units driven by new-to-brand customers at the product level for the first time.
14 Day Total Orders (#)		The number of orders that you've received within 14 days from the date that your ad was clicked or viewed.
14 Day Total Orders (#) - (Click)		The number of orders that you've received within 14 days from the date that your ad was clicked.
14 Day Total Sales		The total product sales (in local currency) that you’ve received on your ads within 14 days from the date that your ad was clicked or viewed.
14 Day Total Sales - (Click)		The total product sales (in local currency) that you’ve received on your ads within 14 days from the date that your ad was clicked.
14 Day Total Units (#)		The number of orders that you've received within 14 days from the date your ad was clicked or viewed.
14 Day Total Units (#) - (Click)		The number of orders that you've received within 14 days from the date your ad was clicked.
Attribution type		Describes whether a purchase is attributed to a product promoted in the campaign or to brand-halo attribution logic.
Campaign Name		The name of the campaign as entered by the advertiser during the campaign creation process.
Cost Type		Determines how the campaign will bid and charge. It can be either vCPM (cost per 1000 viewable impressions) or CPC (cost per click).
Currency		The default currency on your account.
End Date		The end date of summary period for a report in the format YYYY-MM-DD.
Purchased ASIN		ASIN purchased by the customer attributable to your campaign.
Start Date		The start date of summary period for a report in the format YYYY-MM-DD.