Brand impression share shows advertisers their top-of-search impression share on their brand terms across their Sponsored Products and Sponsored Brands campaigns over time.

The Brand impression share dashboard provides a quick view of your brand's share-of-voice on brand terms, providing insights that can help you build and grow your brand presence on Amazon. It's available for Sponsored Products and Sponsored Brands campaigns. This dashboard provides brands with insights to reach their share-of-voice goals and find ways to more effortlessly share their content across top-of-search ad placements.

The Brand impression share feature identifies terms associated with your brand, shows you the impressions share on your terms, and guides you to optimize bids and budgets on keywords and campaigns that most effectively drive your brand impression share.

This feature simplifies the workflow for measuring and investing in a cross-product brand term strategy. It does so by centralizing all brand terms in a single view and providing aggregated top-of-search impression share across your sponsored ads campaigns.

To get started using Brand impression share, click the Insights and Planning icon and then click Brand impression share on your advertising console. Once you reach this page, you can select any registered brand that you own to view your brand impression share per brand.

The brand impression share page is divided into 2 main sections:

• The first section shows the summary of advertising impression share on brand terms associated with the brand selected relative to peers. This section can help you evaluate if you’re investing enough on these important terms to remain competitive and grow your brand. Insights displayed in this section are at the brand level. Essentially, if your brand has multiple advertising accounts, the insights in this section would be across all accounts. For example, if your brand “A” has multiple advertising accounts: 1 for TVs, 1 for mobile phones, and 1 for audio devices, then this section for your brand would show rolled-up impression share across all those advertising accounts.
• The second section connects the summary of brand impression share to your specific campaigns and keywords that are driving the brand impression share. This can help you optimize the most effective keywords and campaigns. In addition, this section provides common filters that show impression share strategies that you as the advertiser can drive. For example, raising bids and budgets for terms with low impression share but high impression volume.