Stores

Stores let sellers, brands, and agencies build a multi-page website on Amazon for their brand.

Get started

How Stores work

Stores allow you to create your own website, with its own branded URL, on Amazon. You can use it to showcase your brand story and product portfolio in a curated customer destination.

Why Stores?

Tell your brand’s story. Help shoppers discover your product portfolio, related products, and recommendations on Amazon.

Multi-page shopping experience

Tell your brand’s story. Help shoppers discover your product portfolio, related products, and recommendations on Amazon.

No coding skills necessary

No coding skills necessary

Use videos, text, and images to promote your products and brand on Amazon for free, without writing a line of code.

Drive traffic with advertising

Drive traffic with advertising

Drive shoppers to your Store with ads on Amazon and marketing activities outside of Amazon using a unique, easy-to-remember URL.

Featured Stores

See what other brands have been building.

Louis Philippe

Louis Philippe

LuvLap

LuvLap

Netgear

Netgear

How to get started

To create a Store, you must be an Amazon seller, vendor, or vendor agent, and your brand must be registered in the Amazon Brand Registry.

Seller

Once you register a brand, look for Manage Stores under Storefronts in Seller Central.


Brands and Agencies

You must have a advertising console account (formerly Amazon Marketing Services). Once you sign in to the console, look for Stores in the main navigation.