Sponsored Products

Help Amazon customers discover and purchase products that you sell on Amazon with ads that appear in search results and on product pages.

This video features campaign performance for a US advertiser. Results seen here are not guaranteed in other marketplaces.

How to get started

1

Choose the products you want to advertise.

2

Decide which keywords to target and how much you want to bid for clicks.

3

Get started with a small budget and create an ad in minutes.

Who can use Sponsored Products?

Sponsored Products are available for professional sellers, brands, and agencies. Products must be in one or more eligible categories and be eligible for the Buy Box in order to advertise.

How Sponsored Products work

Get discovered

Ads appear right where customers will see them, such as the first page of search results and product pages, providing an instant visibility boost.

Increase sales

Sponsored Products help you grow your sales on Amazon by reaching customers who are searching for products like yours and driving them to your product page.

Control costs

Ads are cost-per-click, so you pay only when customers click your ads. You control how much you spend by setting your budget and choosing how much to bid per click.

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