Amazon Display Ads facilitated Oneplus's spectacular performance on Amazon platform

OnePlus garnered wonderful result for new product launches on Amazon.

OnePlus has become a reputed name in the smartphone industry. To strengthen their presence on Amazon and increase conversion of their products, they leveraged the entire spectrum of Amazon search and Display Advertising with great results. Amazon advertising helped OnePlus to achieve their core digital marketing objectives of increasing product awareness, reaching quality and relevant shoppers, and increasing sale.

Amplification during high-traffic events

OnePlus leveraged Amazon’s high-traffic events like Amazon Great Indian Sale, category promotion events, and brand days to maximize reach via high Share of Voice (SOV) and greater home page visibility.

Display Advertising helped OnePlus to garner more than 4.8million page views on a single day.

’Always on’ advertising

OnePlus drove maximum considerations on regular days with an ‘always on’ Display Advertising presence targeting customers who were looking to buy high performance smartphones. Also, they harnessed the potential of Sponsored Brands (SB), infused with brand and generic keywords, to convert large number of customers searching for smartphones.

Highlights

With Amazon Display Ads, more customers viewed, researched, considered and purchased OnePlus.

  • One Plus Ad received 4.8 Million detail page views on a single day
  • One Plus Ad had 100% Share of Voice (SOV) on important high traffic event days
  • The campaign had an ROI of 178X
Amazon ad offerings

Amazon Display Advertising offering can be coupled with performance Ad Offerings namely - Sponsored Products (SP), Sponsored Brands (SB) and Product Display Ads (PDA). Each of these ad products have unique value proposition.

  • Sponsored Products (SP) can help a brand promote its individual products
  • Sponsored Brands (SB) can help a brand to promote its range of products on prominent top of search results placement slot
  • Product Display Ads (PDA) can help a brand to target shoppers based on interest. Also, brands can target other product categories helping in up-selling and cross-selling objective