OnePlus has become a reputed name in the smartphone industry. To strengthen their presence on Amazon and increase conversion of their products, they leveraged the entire spectrum of Amazon search and Display Advertising with great results. Amazon advertising helped OnePlus to achieve their core digital marketing objectives of increasing product awareness, reaching quality and relevant shoppers, and increasing sale.
OnePlus leveraged Amazon’s high-traffic events like Amazon Great Indian Sale, category promotion events, and brand days to maximize reach via high Share of Voice (SOV) and greater home page visibility.
Display Advertising helped OnePlus to garner more than 4.8million page views on a single day.
OnePlus drove maximum considerations on regular days with an ‘always on’ Display Advertising presence targeting customers who were looking to buy high performance smartphones. Also, they harnessed the potential of Sponsored Brands (SB), infused with brand and generic keywords, to convert large number of customers searching for smartphones.