Gaining visibility in a competitive category like Shoes and Handbags was a challenge that Lino Perros, the fashion accessory brand, met with sponsored ads. The tool not only helped them to get increased product visibility but also strengthened their category share by building a stronger brand. The brand believes that sponsored ads has helped them deeply cement their business on Amazon.in, and also fuel off the platform sales through increased brand recall.
The brand had to grab more eyeballs in order to strengthen their brand’s presence on Amazon.in, as well as promote their range of new and existing products. Sponsored ads put their ads directly in front of shoppers who were interested in the handbags and shoes category, and thereby, had higher chances of purchasing Lino Perros products. Plus, the constant visibility on highly-visited pages, like the first page of the search result, Top Deal’s page, etc. increased their brand recall.
“A successful marketing strategy needs to be dynamic and should be based on learning from past campaigns. We found the reporting features of the [advertising console] to be particularly insightful and informative. The analytical tool helped us to measure past campaign performances, basis which we took actions for further improvement.”
Lino Perros also found the reporting features a helpful add on as it helped them understand not just consumer behavior but also the advertisement cost they were incurring. This understanding enabled them to bring down the cost by improving their campaign performance.