In Feb 2016, Franco Leone, a fast-growing shoe business launched their sponsored ads campaign to drive visibility and sales for their products on Amazon.in. They have run 4 campaigns and have so far leveraged various targeting methods to reach out to young ofﬁce-goers, including keyword, product and interest based targeting.
Franco Leone created two keyword targeted campaigns and carefully selected a group of relevant keywords words that helped reach out to the target audience. These ads appear in a prime position right above the search results attracting shopper attention. Once the ad was clicked the shopper was directed to the brand page that displayed the selected products with an add-to-cart button.
The advertising console interface is very simple and efﬁcient. Franco Leone created ads in just about 5 minutes using the ad-builder tool that got over 0.5mn impressions in just over 15 days. The process provides brands with freedom for ad creation and also facilitates the process unlike the other complicated options present in the market