Franco Leone shoes benefit from sponsored ads


In Feb 2016, Franco Leone, a fast-growing shoe business launched their sponsored ads campaign to drive visibility and sales for their products on Amazon.in. They have run 4 campaigns and have so far leveraged keyword, product and interest-based targeting methods to reach out to young office-goers, including keyword, product and interest based targeting.

High brand and product visibility

Franco Leone created two keyword-targeted campaigns and carefully selected a group of relevant keywords words that helped reach out to the target audience. These ads appear in a prime position right above the search results attracting shopper's attention. Once the ad was clicked the shopper was directed to the brand page that displayed the selected products with an add-to-cart button.

Good-looking ads using the advertising console ad-builder

The advertising console interface is very simple and efficient. Franco Leone created ads in just about 5 minutes using the ad-builder tool that got over 0.5mn impressions in just over 15 days. The process provides brands with the freedom of ad creation and also facilitates the process unlike the other complicated options present in the market

Highlights

With Amazon Advertising:

  • The brand reached out to over 300 thousand shoppers in 15 days
  • The brand took just 15 minutes from registration on the advertising console to campaign creation
  • The brand recorded highest sales in the ad campaign month
What they said

“[Sponsored Ads] is the exact offering that we were looking for. Targeted searches on a platform with high purchase intent customers has helped us achieve our business goals with a relatively low spend rate.”

Vikrant Bhambri, Director, Franco Leone