FireTV Campaign report

The FireTV campaign report shows impressions, clicks, click-through rates, video streams, app installs, and much more, all within one easy-to-use report.

Available for: Fire TV app developers and video advertisers running Fire TV campaigns.

Use the FireTV Campaign report to manage your campaigns and download performance reports.

In this report, the campaign metrics available allow you to gain insights into what's driving viewers to your content. You can use these insights for optimizing campaign performance depending on your goals.

Note: If you want to engage with new audiences and increase awareness of your apps or videos, we recommend checking your impressions and click-through rate. Similarly, if you have conversion goals we recommend reviewing Subscription Sign-Ups, Sales, and Video streams.

The FireTV Campaign report has 2 time units available: summary or daily. The lookback window for this report is 90 days.

Report column definitions

Fire TV app developers

Video advertisers

Column name	Account type	Definition
14 Day Cost per Purchase		Total spend divided by total purchases for purchases that occurred within 14 days from the ad impression or click.
14 Day Cost per Subscription Sign-Up		The cost to acquire a new free trial or paid subscription for Sponsored Products. This is calculated as total cost divided by subscription sign-ups. A sponsored product would be a Prime Video channel or OTT app subscription.
14 Day Cost per Video Stream		The cost to acquire a video stream. This is calculated as spend divided by video streams.
14 Day DPV		The number of views of the advertised product's detail pages on Amazon.
14 Day DPVR		The number of detail page view conversions relative to the number of ad impressions. (DPVR = DPV / Impressions)
14 Day Purchase Rate		The ratio of purchases divided by impressions within 14 days. Purchases being the actual number of purchases that were attributed to the ad.
14 Day Purchases		The number of times any number of promoted products are included in a purchase event, attributed to an ad view or click.
14 Day Rentals		The number of times a video was rented for the featured product within 14 days.
14 Day Subscription Sign-Ups		The number of new free trial and paid subscriptions for a sponsored product associated with a click or view on your ad. A sponsored product is a Prime Video channel or OTT app subscription.
14 Day Subscription Sign-Ups Rate		The ratio of how often customers signed up for a new free trial or paid subscription for a sponsored product when your ad was displayed. This is calculated as free trials and paid subscriptions divided by impressions. A sponsored product would be a Prime Video channel or OTT app subscription.
Sales (formerly known as 14 day total sales)		The total product sales (in local currency) that you’ve received on your ads within 14 days from the date that your ad was clicked or viewed based on the optimization strategy you selected.
14 Day Video Streams		The number of times a video was streamed or played without downloading.
14 Day Video Streams Rate		The ratio of how often customers streamed a video attributed to your ad. This is calculated as video streams divided by impressions.
Appstore first opens		The number of first-time app opens attributed to a click or view on an ad.
Appstore first-open rate		The ratio of how often customers opened the app for the first time when an ad was displayed. This is calculated as the first app opens divided by impressions.
Appstore first-session hours		The number of hours spent using the app during first-time app open sessions attributed to a click or view on an ad.
Appstore open rate		The ratio of app opens to ad impressions. This is calculated as first-time and recurring app opens divided by impressions.
Appstore opens		The number of first-time and recurring app opens attributed to a click or view on an ad.
Appstore usage hours		The number of hours spent using the app during first-time and recurring app open sessions attributed to a click or view on an ad.
Campaign Name		The name of the campaign as entered by the advertiser during the campaign creation process.
Clicks		The number of times the ad was clicked, excluding general and sophisticated invalid traffic. The traffic quality filter removed potentially fraudulent, nonhuman, and other illegitimate clicks.
Click-Thru Rate (CTR)		The ratio of how often customers click your ad when it’s shown. This is calculated as clicks divided by impressions.
Cost per appstore first open		The cost to acquire a first-time app open. This is calculated as the total cost divided by the first app opens.
Cost per appstore opens		The cost to acquire an app open. This is calculated as total cost divided by first-time and recurring app opens.
Currency		The default currency on your account.
eCPM		Effective cost per 1000 impressions.
eCPVC		The average cost to acquire a video complete conversion (eCPVC = Total cost / Video complete)
End Date		The end date of the summary period for a report in the format YYYY-MM-DD.
Impressions		The number of times the ad was displayed, excluding general and sophisticated invalid traffic. The traffic quality filters removed the potentially fraudulent, nonhuman, and other illegitimate impressions.
Portfolio name		The portfolio the campaign is associated with.
Cost (formerly known as Spend on sponsored ads)		The amount of money spent running the campaign. Cost is assessed per click or per 1,000 views depending on cost type.
Start Date		The start date of the summary period for a report in the format YYYY-MM-DD.
Video complete		The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed.
Video completion rate		The number of video completions relative to the number of video starts. (Video completion rate = Video complete / Video start)
Video first quartile		The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.
Video midpoint		The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.
Video start		The number of times a video ad was started.
Video third quartile		The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.
Viewable Impressions		The number of times your ad was considered viewable. An image is counted as viewable when at least 50% is visible for at least 1 second. A video is counted as viewable when at least 50% is visible while playing for at least 2 seconds. This is the Media Rating Council's (MRC) definition of viewability.