What is Partner Advertising Manager?

Partner Advertising Manager (PAM) is an account management solution on the Partner Network that helps drive scale and efficiency for agencies and partners managing a large number of sponsored ads advertising accounts. PAM is available in US, Canada, India, and UK.

What are the key benefits?

1. Manage campaigns effectively: Get a comprehensive view of performance across all managed advertisers and leverage key metrics and insights to help inform account and campaign prioritization. Reduce the amount of time spent on manual tasks, whether logging into individual client accounts or assessing multiple reports.
2. Gather insights: Monitor key metrics such as impressions, clicks, spend and profitability in one performance-based dashboard. Plus, filter and analyze campaigns by these same metrics to help diagnose poor-performing accounts and campaigns quickly. View top performing products and potential high traffic keywords to add to new or existing campaigns.
3. Operate at scale: Improve your team’s productivity with automated rules and real-time notifications, helping you drive performance for your team and clients.

What are the key features?

1. Consolidated dashboard: Get a single, aggregated, and sortable view of all managed advertisers and their ad campaign performance.
2. Quick campaign creation: Create campaigns with a catalog view and live inventory information.
3. Real-time notifications: You can view notifications by navigating to the ‘Notifications’ tab on the top left of the dashboard. Alerts include details about campaigns that have gone out of budget, are ending soon, have ended, are out of balance, and any low balance campaigns. We recommend checking the notification hub throughout the day to ensure you’re aware of any campaigns that may need to be extended or that require additional budget. This is particularly helpful during peak shopping periods when campaigns can run out of budget quickly.
4. Automated rules: Create custom rules to optimize for any combination of metrics and the conditions of campaigns. Any rule created using this feature consists of a “condition” and an “action,” which will be applied to the specified set of advertisers. You can preview the results and apply the changes in bulk after reviewing them, without having to navigate across each campaign, ad group, or keyword.
5. Budget planner: Select preferred time period - yearly, quarterly, or monthly, to plan budgets across Sponsored Products and Sponsored Brands. You can define goals for page view % and a cost-per-click (CPC) that the advertiser is willing to pay for each click to plan the budget. You can also view suggested category CPC as a benchmark to decide the CPC.

How can I get started?

Signing in to your dashboard: Login to your Partner Network account and select ‘Partner Advertising Manager’ from the navigation panel located on the left-hand side. Once selected, you will be directed to your customized dashboard.

Adding your advertiser: If you have already mapped your managed accounts through the Partner Network or through manager account, they will automatically appear in your dashboard. To connect accounts in your dashboard, navigate to the Manage advertisers tab > Add advertisers. For seller accounts that you have permission to manage, enter the email addresses of the associated admins for each account. You can add 20 advertisers at a time. For vendor accounts, you will see a list of accounts on the right side. This list includes vendors that have granted you permission in their ads console account. Select and click on the accounts you want to add to your dashboard.