Sponsored Display targeting
Sponsored Display targeting
Choose which audiences should see your Sponsored Display ads, or which products or categories you want to target.
Tip: You can leverage Sponsored Display audience targeting capabilities to promote your ads to Amazon Business customers on the Amazon Business store. In Audiences, search for “LS - B2B - Amazon Business” labeled segments to view available Amazon Business audience segments.
Advertisers that sell on the Amazon store
Sponsored Display can help you reach your advertising and campaign goals by optimizing for audiences most likely to convert.
During campaign creation, you have the option to target your ads by selecting audiences or contextual targeting. We support the use of only 1 targeting type per campaign, either contextual targeting or audiences.
Creatives are auto-generated based on your product details. You have the option to add your own brand logo and custom headline or a custom image to your ad creative.
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