Budget rules allow you to set rules to increase daily budgets based on shopping events and campaign performance.
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There are 2 types of budget rules that you can select from:
The rule will increase the campaign budget by the percentage you specify during the time and date range you set in the rule or during the special event selected.
We’ll recommend events based on the products in your campaign when we anticipate more demand and a need for an increased budget. If you remove or update products from a campaign, we won't remove the rule, but the recommendations might change.
How budget rules work
Campaign | Rules | ROAS | Daily budget increase |
---|---|---|---|
Running shoes for Q4 | Increase budget by 20% with no end date if ROAS is greater than 5 (performance rule) | 4 | 140% |
Increase budget by 40% with no end date if ROAS is greater than 3 (performance rule) | |||
Increase budget by 100% on November 27 (Black Friday, schedule rule) |
This includes a 40% increase from the performance rule whose conditions were met, and 100% increase from the scheduled rule. Note that the 20% performance rule wasn't applied because its condition wasn't met.
Campaign | Rule | Budget increase |
---|---|---|
Running shoes for Q4 | Increase budget by 50% on November 27 | 50% increase from 12:00AM to 5:00PM |
Increase budget by 25% between 5:00PM and 9:00PM with no end date | An additional 25% from the scheduled rule with hours of day increase for a total of 75% |
At 9:00PM the increase goes back to 50%.
Special events
For special events, when setting up a rule, you can choose Events, then click
the
Please note that not all events will be available in the drop-down menu. You can view the retail holiday calendar for the full list of events. You can also view the guide to advertising for international events.
Tip: Apply a schedule based bid rule to ensure that your campaign can win placements during the high-impact times of day that you set hourly budget rules for. Note: Hours of day scheduling for budget rules is currently only available in the US, CA, UK, IN, and JP marketplace.Learn how to create budget rules for Sponsored ads campaigns.