Troubleshoot your campaign status
Troubleshoot your campaign status
The status column in the campaign manager displays information about the current state of your campaign.
The table below describes the various statuses that you might see and some recommend actions. Review Change campaign status for further instructions.
| Campaign Status | Details | Recommendations |
|---|---|---|
| Delivering | The campaign is active and eligible to serve impressions. Your ads will display in eligible placements. | You can observe a campaign’s performance over time in the campaign manager, and download campaign performance reports for further analysis. |
| Scheduled | The campaign hasn't started yet, and is scheduled to start in the future. | To change your campaign start date, select the campaign name, and then select Campaign Settings to adjust the date range. |
| Incomplete | The campaign isn't eligible to show ads because it doesn’t have at least 1 target and one product to advertise. This status is only used for Sponsored Products. | To make the campaign eligible, select the campaign and add one or more targets and products to one of the ad groups. If no ad groups exist, select Create ad group and add one or more targets and to the ad group. |
| Out of Budget | The campaign has exceeded the Campaign daily budget. Ads in this campaign aren’t eligible to serve impressions until midnight when the daily budget is reset. | Make one of the following changes:
Note: The campaign budget cap is only available for Sponsored Products. Lifetime budget
is available for Sponsored Brands and Product Display Ads.
|
| Payment Failure | Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently. | Hover over your account name and select Billing or Payment Methods from the drop-down. Learn more about payment failure. |
| Ended | The campaign end date has passed and the campaign has ended. | To continue running your Sponsored Products campaign, select the campaign name, and then select Campaign settings to either modify or remove the end date. Sponsored Brands campaigns can't be enabled once ended. |
| Paused | The campaign isn't eligible because it's set to Paused. | To restart your campaign, click the toggle in the Active column. |
| Archived | The campaign isn't eligible because it's set to Archived. | The campaign can't be enabled or paused. |
| Draft | The campaign isn't running because it hasn't been submitted. | Make sure you’ve completed all steps in the campaign creation process. |
| Pending Review | Amazon is reviewing the campaign and will set it to run if approved. | Campaign review can take up to 3 business days. We'll email you to let you know whether your campaign was accepted or rejected. If your campaign is approved, it will start running automatically. |
| Not approved | Your campaign creative was rejected and must be edited. |
If your campaign is rejected, you'll want to make the requested edits to your ad. After you update the ad, you must resubmit it for review. |
| Suspended | Your campaign was rejected as it does not satisfy ad policy requirements for product and/or ad copy content. | If your campaign is rejected, you'll want to make the requested edits to your ad. After you update the ad, you'll need to resubmit it for review. |
