Bulksheets can be a good option if you’ve been using the advertising console and understand how campaigns work, but want access to a more scalable solution as your advertising needs grow. If you find the daily tasks of campaign setup, launches, and optimization becomes too challenging to manage individually, bulksheets can be helpful. There are many advantages to using bulksheets:

• Save time by making multiple edits across campaigns within a single spreadsheet.

• Add multiple ad groups, keywords, and targets to a single campaign from the same bulksheets file.

• Download performance metrics against respective campaigns and optimize them at scale.

• Update campaign names and ad group names in large batches instead of one-by-one.
• Update bid for keywords and targeting in bulk and conduct bid optimization.

With bulksheets, you’ll also be able to edit your campaign name, allow your campaign to run indefinitely by removing the end date during an update, and add tags and Cost-Per-Click (CPC) to your campaigns.

Bulksheets recommended use cases

It’s helpful to have a good understanding of how to create campaigns before using bulksheets. This is because certain fields in bulksheets correspond directly to what you see in the console. The following diagram provides guidelines to help you understand if bulksheets is the right option for you.

What do you want to do?	Ads console	Bulksheets
Create your first campaign	x
Create multiple campaigns at once		x
Add multiple ad groups to a campaign		x
Add or archive keywords for hundreds of campaigns in bulk		x
Analyze metrics such as ROAS and CPC at the keyword level, then update keywords in bulk to optimize performance		x
Get recommendations on bids and categories	x
Access reports on search terms, budgets, search term impression share, and more	x
Manage and automate many campaigns		x
Fine-tune creative elements and brand assets	x
See an export of all your Sponsored Brands assets in one sheet		x

To get started with bulksheets, visit our Download a bulksheets file Help page.