Find your Amazon Marketing Cloud audience in Amazon DSP

After you’ve created an audience and the status of the audience is listed as Completed on the Audiences page, the audience is automatically pushed to Amazon DSP.

To view the audience in Amazon DSP:

1. Sign in to Amazon DSP and navigate to the relevant advertiser.
2. Select the Audiences tab.
3. If you built the rule-based audience from uploaded 1P data only, filter the list of audiences by Advertiser audiences and then AMC. For all other audiences (rule-based using any non-1P data and lookalikes), you can filter the list of audiences by Custom-built and then AMC.

   

4. You can view the audience status as Active, Failed, Processing, and others. An audience with the status of Processing may take up to 48 hours to become Active.