The advertised product report provides insights into sales and performance metrics for your advertised ASINs in all campaigns that received at least 1 impression for a selected date range.

Available for: sellers and vendors running Sponsored Display and Sponsored Products campaigns.

You can use this report to identify trends in overall performance over time for promoted titles and their various formats. This report provides insights into how your ads are performing over time, which can help you determine if you need to change your advertising strategy.

The advertised product report has 2 time units available: summary or daily. The lookback window for this report is 90 days.

Report column definitions

Column name	Account type	Definition
14 Day Detail Page Views (DPV)		Number of attributed detail page views occurring within 14 days of ad click.
14 Day New-to-brand Orders (#)		The number of first-time orders for brand products window within 14 days from the date your ad was clicked or viewed based on the optimization strategy you selected. An order is considered “new-to-brand” when a customer purchases a product from the brand for the first time over a 1-year lookback window.
14 Day New-to-brand Orders (#) - (Click)		The number of first-time orders for brand products window within 14 days from the date your ad was clicked. An order is considered “new-to-brand” when a customer purchases a product from the brand for the first time over a 1-year lookback window.
14 Day New-to-brand Sales		The total sales (in local currency) driven by new-to-brand customers within 14 days from the date your ad was clicked or viewed based on the optimization strategy you selected. A sale is considered “new-to-brand” when a customer purchases a product from the brand for the first time over a 1-year lookback window.
14 Day New-to-brand Sales - (Click)		The total sales (in local currency) driven by new-to-brand customers within 14 days from the date your ad was clicked. A sale is considered “new-to-brand” when a customer purchases a product from the brand for the first time over a 1-year lookback window.
14 Day New-to-brand Units (#)		The number of units sold to new-to-brand customers within 14 days from the date your ad was clicked or viewed based on the optimization strategy you selected. A customer is considered “new-to-brand” when they purchase a product from the brand for the first time over a 1-year lookback window.
14 Day New-to-brand Units (#) - (Click)		The number of units sold to new-to-brand customers within 14 days from the date your ad was clicked. A customer is considered “new-to-brand” when they purchase a product from the brand for the first time over a 1-year lookback window.
14 Day Total Orders (#)		The total number of orders that you've received within 14 days from the date that your ad was clicked or viewed based on the optimization strategy you selected.
14 Day Total Orders (#) - (Click)		The total number of attributed conversion events occurring within 14 days of an ad click.
14 Day Total Sales		The total product sales (in local currency) that you’ve received on your ads within 14 days from the date that your ad was clicked or viewed based on the optimization strategy you selected.
14 Day Total Sales - (Click)		The total sales (in local currency) of promoted products and products from the same brands as the promoted products purchased by customers within 14 days from the date of the ad click.
14 Day Total Units (#)		The number of orders that you've received within 14 days from the date your ad was clicked or viewed based on the optimization strategy you selected.
14 Day Total Units (#) - (Click)		The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon within 14 days from the date that your ad was clicked. A campaign can have multiple units sold in a single purchase event.
Ad Group Name		The name of the ad group as entered by the advertiser.
Advertised ASIN		The ASIN associated to an advertised product.
Advertised SKU		The SKU being advertised.
Bid Optimization		Optimization strategy for Sponsored Display ad groups. For vCPM campaigns, the value is always reach. For CPC campaigns, value is either page visits or conversions.
Campaign Name		The name of the campaign as entered by the advertiser during the campaign creation process.
Clicks		The number of times the ad was clicked, excluding general and sophisticated invalid traffic. The traffic quality filter removed potentially fraudulent, nonhuman, and other illegitimate clicks.
Click-Thru Rate (CTR)		The ratio of how often customers click your ad when it’s shown. This is calculated as clicks divided by impressions.
Cost per 1,000 viewable impressions (VCPM)		This metric determines how much you've paid for the ads placed on websites or social media, based on the number of viewable impressions the ad receives. It's calculated by dividing total spend by the total number of viewable impressions.
Cost Per Click (CPC)		This metric determines how much you’ve paid for the ads placed on websites or social media, based on the number of clicks the ad receives. It’s calculated by dividing total spend by the total number of clicks.
Cost Type		Determines how the campaign will bid and charge. One of vCPM (cost per 1000 viewable impressions) or CPC (cost per click). Relevant only for Sponsored Display campaigns.
Currency		The default currency on your account.
End Date		The end date of summary period for a report in the format YYYY-MM-DD.
Impressions		The number of times the ad was displayed, excluding general and sophisticated invalid traffic. The traffic quality filters removed the potentially fraudulent, nonhuman, and other illegitimate impressions.
Portfolio name		The portfolio the campaign is associated with.
Spend		The amount of money spent running the campaign. Cost is assessed per click or per 1,000 views depending on cost type.
Start Date		The start date of summary period for a report in the format YYYY-MM-DD.
Total Advertising Cost of Sales (ACOS)		Total spend divided by your total sales within 14 days from the date that your ad was clicked or viewed, based on the optimization strategy you selected. It’s expressed as a percentage. For example, if you spend $5 on ads and generate $25 in sales, your ACOS 20%. This metric provides you with a straightforward measure of your advertising’s profitability.
Total Advertising Cost of Sales (ACOS) - (Click)		Total spend divided by your total sales during the campaign. It’s expressed as a percentage. For example, if you spend $5 on ads and generate $25 in sales, your ACOS 20%. This metric provides you with a straightforward measure of your advertising’s profitability.
Total Return on Advertising Spend (ROAS)		Total product sales within 14 days from the date that your ad was clicked or viewed, based on the selected optimization strategy, divided by the total advertising spend invested on the campaign. It’s represented as a number that is interpreted as an index (multiplier) rather than a percent (%). For example, if you spent $20 on a sponsored ads campaign that generated $100 in sales, the ROAS will be 5.
Total Return on Advertising Spend (ROAS) - (Click)		Total product sales divided by the total advertising spend invested on the campaign. It’s represented as a number that is interpreted as an index (multiplier) rather than a percent (%). For example, if you spent $20 on a sponsored ads campaign that generated $100 in sales, the ROAS will be 5.
Viewable Impressions		The number of times your ad was considered viewable. An image is counted as viewable when at least 50% is visible for at least 1 second. A video is counted as viewable when at least 50% is visible while playing for at least 2 seconds. This is the Media Rating Council's (MRC) definition of viewability.