Amazon

Link a Vendor Central account to your advertising account

Link a Vendor Central account to your advertising account

Learn how to connect your Vendor Central account with your advertising account.

Vendor advertisers can link a Vendor Central account to their advertising account to find products they may want to advertise more easily when building campaigns. You’ll also receive better product recommendations from Amazon to help improve your return on advertising.

To get started, visit the Access and Settings section in the advertising console, and select Selling Accounts.

Note: An advertising account can only be linked to 1 Vendor Central account. If you only see vendor codes or nothing linked to your account, follow the instructions below to link your accounts.

If you have direct access to a Vendor Central account, select the option to Link your Vendor Central account.


  1. You'll be presented with a list of your accounts within the region and can select one.
  2. Once added, visit the campaign manager where you will notice that products from the Vendor Central account are now pre-populated in the default view of the product selector.

If you represent a vendor, use the Request to link a Vendor Central account option to send the Amazon vendor you represent a message to approve and link accounts.

  1. Type their email address and we’ll send them instructions to approve. The instructions will direct them to follow a secure link, sign in using their Vendor Central credentials, and to approve the request by selecting a Vendor Central account.
  2. If the vendor is receiving a message that they aren’t eligible to approve, they can forward the request to someone who has admin privileges on the Vendor Central account. This individual is best located by working with your point of contact at the Amazon vendor that you represent.
Once the Vendor Central account is linked, visit the campaign builder where you’ll notice that products from the Vendor Central account are now prepopulated in the default view of the product selector.
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