Campaigns
Edit a campaign
Search and filter in Campaign Manager
Copy a campaign
Optimize your campaign
Campaign status
Rejected campaigns
Ad status
View change history

Campaigns

Campaign management

Campaigns group your ads by their advertising budgets and dates. To run an ad with Amazon, you must create a campaign.

You can create a campaign for a specific line of products, for a specific timeframe, or for any other theme that helps you manage your ads. Each campaign contains one ad type and aligns with the main goal you want to achieve, such as sales or brand awareness.

To get started, go to the campaign manager and click Create a campaign.

For information about creating specific campaign types see:

Create a Sponsored Products campaign
Create a Sponsored Brands campaign
Create a Sponsored Display campaign

Back to Campaign management ↑

Back to top ↑

Change campaign status

Edit a campaign

You can modify your campaigns by clicking any editable fields in the campaign manager, or change your campaign's status by modifying the start and end date parameters.

In the campaign manager:

Go to Campaigns.

Locate the campaign you'd like to edit. See Find your advertising campaigns for more information.

Click any editable fields in the table to modify the details of your campaigns. Click the campaign name for additional options such as keyword and product targeting, bids, and negative keywords, or click Settings for additional options.
- To restart campaigns that have ended or have been paused, enter an end date which is a date in the future, or select the campaign and click Restart. You can also reactivate a paused campaign by clicking on the toggle switch in the active column.
- You can extend a campaign that is going to end or has already ended by changing the end date to a date in the future.
- You can stop a campaign by changing the status to Paused or Archived or by changing the end date to today’s date—the campaign status will change to Ended by the end of the day.

Note: Sponsored Brands campaigns can't be enabled once they have ended.

Note: A campaign cannot be enabled or paused once it has been archived. Archived campaigns remain available for future reference. If you plan to use an ad later on, set it to paused instead of archived.

You can also use a bulk file to make large-scale changes to campaigns. Learn more about bulk operations

Back to Campaign management ↑

Back to top ↑

Search and filter in Campaign Manager

Find your advertising campaigns

You can find your campaigns, ads, keywords and product targets, and ad groups by using the search and filter options in the campaign manager. This is useful when you want to view or make changes to a subset of ads.

You can search for campaigns, ads, keywords and product targets, and ad groups by entering all or part of the name in the search box at the top of the table. By layering multiple filters you can analyze specific performance drivers based on the benchmarks you set.

To search in the campaign manager:

Navigate to the campaign manager.

Navigate to the page you'd like to search within, such as campaigns, ad groups, ads, targeting, or negative targeting.

Click the search box at the top of the table.

Type all or part of the campaign, ad, or keyword name and press Enter.

Click Filter by and choose a filter.

Select your filtering criteria from the options presented. Often this consists of a range for the filter (such as greater than or less than), and a value.

Click Save to create the filter.

Review your filtered results and modify the filter as needed.

Edit your campaigns as needed by clicking any editable fields in the table.
Note: You can choose which columns show in the campaign manager. To change the settings, click Columns, then Customize Columns on the right side above the table.

If you are still unable to locate your campaign in the campaign manager, try using basic troubleshooting steps such as reloading the page, disabling ad blockers, clearing your cache and cookies, upgrading your browser, changing your proxy settings, or updating any firewall or parental software settings.

Due to the volume of ads and traffic on Amazon, there is no guaranteed way to see your ad running live. We offer analytics in the campaign dashboard to track your performance including the number of impressions, clicks, detail page views and sales resulting from your ads.

Back to Campaign management ↑

Back to top ↑

Copy a campaign

Copy a campaign

Instead of creating new ads, keyword and product targets, and ad groups, you can save time and work by copying your existing campaigns.

You can copy campaigns that are currently running, have already ended, or are archived. You can also copy campaigns that weren't approved and make the necessary changes to comply with our ad guidelines.

Campaign name, start and end date, budget, keywords, bids, and ad groups are copied when you use the copy campaign feature. Performance metrics (such as impressions, clicks, and sales) aren't copied to the new campaign.

To copy a campaign in the campaign manager:

Navigate to Campaigns.

Click All Campaigns.

Find the campaign you want to copy.

Click Copy under the Action column for your campaign.

Modify and create your copied campaign using the steps for your campaign type:
- Sponsored Brands, Sponsored Display, and Sponsored Products campaigns using custom text: A new draft campaign will be created that is prepopulated with the parameters from the original campaign. Edit the draft campaign and submit.
- Sponsored Products: You'll be presented with options to copy your campaign.
  1. Update the start and end date of your copied campaign by checking Edit your start date and end date. If you take no action, the following defaults are applied:
    
    Start date of the original campaign is in the future: Your copied campaign will have the same default start date and end date.
    
    Original campaign hasn't ended yet: The default start date for your copied campaign will be today’s date and the end date will be the same as the original campaign.
    
    Original campaign has already ended: The default start date for your copied campaign will be today's date, and the end date will be "No end date".
  2. Update the intended campaign status by unchecking Pause new campaign(s) after creation. By default, your campaign will be paused unless you uncheck this box. By unchecking this box, the status of the original campaign will carry over to a newly copied campaign.
  3. Click Copy. An in progress message will appear in the campaign manager while your campaign is being copied. You'll see a success message when the copy is complete.
    Note: Targeting type and ad group settings are included in the copy. When you copy a campaign you don't have the option to switch between automatic and manual targeting, or between keyword targeting and product attribute targeting. Performance history isn't carried over to the copied campaign.

Note: Sponsored Products campaigns are generally eligible to go live one to two hours after you submit them. For Sponsored Display campaigns, Sponsored Brands campaigns, and Sponsored Products campaigns promoting book ASINs, your ad will go through our review process and will be considered "pending" while Amazon is reviewing it. The review process is usually completed within 24 hours, but may take as long as three business days. We'll email you once your ad has been reviewed.

Back to Campaign management ↑

Back to top ↑

Optimize your campaign

Adjusting the parameters of your ad can help improve performance.

Ad performance

Consider expanding your set of keywords to similar and complementary products. If you’re promoting books and eBooks think about adding names of similar authors, similar titles, or keywords related to your book’s genre. You can also add categories and individual products to help advertisers find your products as they browse Amazon.

Advertiser running Lockscreen Ads campaigns should consider targeting additional relevant interests. To do so, create a new Lockscreen Ads campaign.

Bid and budget

Check to see if your bids are competitive. If your maximum bid is close to the average cost-per-click (CPC), think about increasing your bids. Check to see if your budget is practical for the duration that you have set.

Targeting

Review your campaigns from the eyes of shoppers by considering if your keywords are relevant.

If you’re promoting books and eBooks, check if your keywords are targeted to your book's genre and that these may be search terms customers would use when shopping for a book like yours. You can also add categories and individual products to help readers find your book as they browse on Amazon. If including a custom text, try adding a custom teaser to share insights of the book.

Advertisers running Lockscreen Ads campaigns should make sure the targeting is relevant to the book’s genre. If it isn’t, try changing the target interest category.

Back to Campaign management ↑

Back to top ↑

Campaign status

Campaign status

The status column in the campaign manager displays information about the current state of your campaign. The status reflects changes made to the campaign, and whether or not the campaign’s ads have been approved based on Amazon Advertising’s policies.

The table below describes the various statuses you might see and some recommend actions. See Change campaign status for further instructions.

Campaign Status	Details	Recommendations
Delivering	The campaign is active and eligible to serve impressions. Your ads will display in eligible placements.	You can observe a campaign’s performance over time in the campaign manager, and download campaign performance reports for further analysis.
Scheduled	The campaign hasn't started yet, and is scheduled to start in the future.	To change your campaign start date, select the campaign name, and then select Campaign Settings to adjust the date range.
Incomplete	The campaign isn't eligible to show ads because it does not have at least one target and one product to advertise. This status is only used for Sponsored Products	To make the campaign eligible, select the campaign and add one or more targets and products.
Out of Budget	The campaign has exceeded the Campaign daily budget. Ads in this campaign are not eligible to serve impressions until midnight when the daily budget is reset.	Make one of the following changes: To change the Campaign daily budget or lifetime budget, select the campaign name, and then select Campaign Settings. To change or remove the Sponsored Products daily budget cap, go to all campaigns in Campaign Manager and select Advertising Settings. Note: The campaign budget cap is only available for Sponsored Products. Lifetime budget is available for Sponsored Brands and Product Display Ads.
Payment Failure	Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently.	Hover over your account name and select Billing or Payment Methods from the drop-down. Learn more about payment failure
Ended	The campaign end date has passed and the campaign has ended.	To continue running your Sponsored Products campaign, select the campaign name, and then select Campaign settings to either modify or remove the end date. Sponsored Brands campaigns can't be enabled once ended.
Paused	The campaign isn't eligible because it is set to Paused.	To restart your campaign, click the toggle in the Active column.
Archived	The campaign isn't eligible because it is set to Archived.	The campaign cannot be enabled or paused.
Draft	The campaign isn't running because it hasn't been submitted.	Make sure you have completed all steps in the campaign creation process.
Pending Review	Amazon is reviewing the campaign and will set it to run if approved.	Campaign review can take up to three business days. We'll email you to let you know whether your campaign was accepted or rejected. If your campaign is approved, it will start running automatically.
Not approved	Your campaign creative was rejected and needs to be edited.	If your campaign is rejected, you'll want to make the requested edits to your ad. After you update the ad, you'll need to resubmit it for review.
Suspended	Your campaign was rejected as it does not satisfy ad policy requirements for product and/or ad copy content.	If your campaign is rejected, you'll want to make the requested edits to your ad. After you update the ad, you'll need to resubmit it for review.

Back to Campaign management ↑

Back to top ↑

Rejected campaigns

Ads that don't meet our ad guidelines will not be approved. Your ad may have used inappropriate language or images, or it might fail to meet other criteria required for approval.

Refer to our ad guidelines for more information.

Ads that are not approved will be added to your drafts table. From there you can make changes to meet our guidelines and resubmit.

Back to Campaign management ↑

Back to top ↑

Ad status

Ad status messages

The ad status helps you identify a potential issue that could be preventing your ad from running. Use these recommendations to troubleshoot and to optimize performance.

Due to the volume of ads and traffic on Amazon, there is no guaranteed way to see your ad running live. We offer analytics in the campaign dashboard to track your performance including the number of impressions, clicks, detail page views and sales resulting from your ads.

Note: Ads can't be enabled or paused once they have been archived. Archived ads remain available for future reference. If you plan to use an ad later, set it to paused instead of archived.

Ad status	Details	Recommendations
Delivering	The ad is eligible to show in ad placements.	You can observe ad performance over time in the campaign manager and download campaign performance reports for further analysis.
Not in Buy Box	This means the ad is not eligible to show in ad placements because it isn't the Featured offer. A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete to become the Featured Offer for that product (as long as it can be shipped to the customer's address).When you click your detail page it may appear that you are winning the buy box for your location but there may be a split of buy box winner based on other factors. As a result you will see the status message in the campaign manager. This status does not apply to Sponsored Brands campaigns.	You can add products to your Sponsored Products campaign even if they are not currently winning the buy box, however they are only eligible to receive impressions when they win the buy box. To be considered for selection as the Featured Offer, first make sure that both you and your listed items are eligible. Selection then looks at a number of factors to identify the offers that customers are most likely to want, including price, availability, delivery speed, and customer service.
Ineligible	The ad may be ineligible for one of the following reasons: The product's image is missing. Some product information required for the ad is missing. The product is currently out of stock The category the product is listed in is not eligible for advertising with Sponsored Products. There is no inventory information for the product. For Sponsored Brands and Sponsored Display campaigns you must also be the registered brand owner.	Review the eligibility requirements for your campaign type: Sponsored Products Sponsored Brands Sponsored Display Confirm that your product information and inventory is complete and updated.
Paused	The ad is set to Paused.	To enable your ad, switch toggle to active state, located next to the ad name.
Archived	The ad is set to Archived.	The ad can't be enabled or paused.
Out of Budget	One of the following has occurred: The campaign has exceeded the Campaign daily budget. Ads in this campaign are not eligible for display until midnight when the daily budget is reset. The total spend for today for all of your campaigns has reached the Account daily budget cap threshold. The account level budget determines how much you spend per day across all of your campaigns. Ads in this campaign are not eligible for display until midnight when the daily budget cap is reset.	Make one of the following changes: To change the Campaign daily budget, select the campaign name, and then select Campaign Settings . To change or remove the Account daily budget cap, go to all campaigns in the campaign manager and select Advertising Settings .
Payment Failure	Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently.	To change your payment method, go to Settings > Account Info. Under Payment Information, click Charge Methods for Advertising to edit an existing payment method or add a new one. Learn more about payment failure
Campaign ended	The campaign end date has passed and the campaign has ended.	To continue running your campaign, select the campaign name, and then select Campaign Settings to either modify or remove the end date.
Campaign paused	The campaign is not eligible because it is set to Paused.	To restart your campaign, slide toggle to Active state, located next to the campaign name.
Campaign archived	The campaign is not eligible because it is set to Archived.	The campaign can't be enabled or paused.
Ad group paused	Parent ad group is paused	To restart your ad group, slide toggle to Active state, located next to the ad group name.
Ad group archived	Parent ad group is archived	The ad group can't be enabled or paused.

Back to Campaign management ↑

Back to top ↑

View change history

View change history

You can view a detailed summary of changes made to Sponsored Products and Sponsored Brands campaigns. For Sponsored Products, you can view a detailed summary of changes made to ad groups.

To view campaign level changes go to Campaigns, select the campaign you’d like to view the history for, and click History. To view ad group level changes (available for Sponsored Products only) go to Campaigns, select the campaign and ad group you’d like to view the history for, and click History.

Change history will show a detailed summary of updates to campaign settings, targeting, and negative targeting. Additionally, for Sponsored Products the history will show changes to ad group settings and ads.

Note: Change history may include less than 90 days of data.

Back to Campaign management ↑